Whom do you Trust?

Do you remember being a little kid and sensing that rush as your dad tossed you up in the air?  You remember the competing thoughts of imminent danger and the thrill of walking that line between the safety of your dad’s arms and the uncertainty of flight?

The essence of trust

I remember them fondly.  I’ll bet my dad would still toss me in the air if he could.  I’m even more sure that I’d let him.


Trust.  Unabashed trust.

But, why unabashed?  Why not tentative?  Why not conditional?

The essence of trust

The essence of trust

I’ve given you the answer already.  Four times.  It was my dad’s WHY that mattered.  I knew he would catch me because he loved me.  He caught me literally when I was a child.  He caught me financially when I was in my 20s.  He catches me now with his support and guidance as I journey on as a dad myself.

My dad was passionate about being my dad.

As a financial coach, it is incumbent upon me to be accountable to my mission statement…my WHY.  Part of that statement includes the phrase, “passionately inspiring”.  My mission statement was inspired in part by a fantastic book I’ve been reading by Simon Sinek entitled Start with Why.  In his book, Sinek says:

Trust is not a checklist.  Trust is a feeling, not a rational experience.  With trust comes a sense of value – real value, not just value equated with money.  You have to earn trust by communicating and demonstrating that you share the same values and beliefs.  You have to talk about your WHY and prove it with WHAT you do.  A WHY is just a belief, HOWs are the actions we take to realize that belief, and WHATs are the results of those actions.

You’ve read my WHY.  The HOW involves you and I sitting kneecap-to-kneecap and eyeball-to-eyeball and working together to create a plan specifically designed for you at the point which you currently find yourself.  The WHATs will be the goals you have set for your finances.  They are the results of the plan.

Sinek’s premise for the book is brilliantly simple.  It applies to companies big and small, private and public:

Those who start with WHY never manipulate, they inspire.  People follow them not because they have to, but because they want to.  People put their trust in others based on WHY.

Trust can be equated to my example of my dad throwing me up in the air.  It can also be equated with where you choose to allocate your resources…and in whom.

A final thought from Sinek:

Leading is not the same as being the leader.  Being the leader means you hold the highest rank.  Leading, however, means that others willingly follow you.  Those who lead are able to do so because those that follow trust that the decisions made…have the best interest at heart.

When you’re ready to extend some trust, I am ready to lead you toward your goals.